This move has been hailed as a bold step towards promoting body positivity and inclusivity in the manufacturing and engineering sector. The company believes that this decision will not only provide much-needed representation for plus size women but also help in breaking societal stereotypes that have been prevalent for ages.
“We at Shandong Ruijie CNC Technology Group strongly believe in promoting diversity and inclusivity in all our activities. We want to break the rigid societal norms and stereotypes that prevail and create a more inclusive world. Our decision to feature plus size women models is just one step in that direction,” said a spokesperson of the company.
The models will be featured in a new campaign that the company recently launched. The campaign aims to showcase the company's latest range of CNC and laser equipment that includes cnc routers, laser engraving machines, cutting plotters, plasma metal cutting machines, and more.
The models have been selected for their talent and charm, regardless of their body size. The company believes that this approach will help in promoting real beauty, which is not defined by a particular body type or shape.
“We are proud to be associated with a company that values inclusivity and is willing to take risks in promoting diversity. The models they have selected are not only plus size women but also talented professionals in their respective fields,” said a representative of the modelling agency that provided the models.
The response to the company's decision has been overwhelmingly positive, with people praising the move as a step towards changing the narratives that have long prevailed in the fashion and engineering industries. Many have taken to social media to express their support for the campaign.
“I am ecstatic about this news. It is high time we see women of different shapes and sizes be celebrated as models. This is a huge leap in the right direction,” said one Twitter user.
The move has also generated a lot of interest in the company's products, with people curious to know more about their range of CNC and laser equipment. The company hopes that the campaign will not only create awareness about their products but also help in promoting diversity and inclusivity in society.
“This move has generated a lot of interest in our products, but we hope that people will also take notice of the message we are trying to convey. At Shandong Ruijie CNC Technology Group, we firmly believe that beauty is not defined by one's body size or shape. Our campaign is a statement to that effect,” said a spokesperson of the company.
By featuring plus size women models, Shandong Ruijie CNC Technology Group Co., Ltd. has set a new benchmark in the engineering and manufacturing sector. Their bold move towards inclusivity and diversity is a step towards creating a more accepting and inclusive world.